How User-Generated Content Can Boost Your Branding?
User-generated content (UGC) is a powerful tool for boosting your branding. It’s content created by your customers, fans, or followers, and can be anything from reviews, photos, videos, or social media posts. UGC can take your authenticity to the next level, establish brand loyalty, and act as a trust signal for potential customers. Why is user-generated content important? UGC is important because it’s authentic and relatable. It’s created by real people, in real situations, and can showcase your product or service in a way that traditional advertising can’t. When people see UGC, they’re more likely to trust your brand and feel a connection with it. This can lead to increased engagement, sales, and customer loyalty. 1. Takes authenticity to the next level UGC takes authenticity to the next level because it’s real people sharing their experiences with your brand. This is much more effective than traditional advertising, which can feel forced or inauthentic. When people see UGC, they can see how your product or service fits into their lives, and how it’s helped others like them. 2. It helps establish brand loyalty and grows community UGC can also help establish brand loyalty and grow your community. People who share their experiences with your brand become part of your community. They feel connected to your brand and are more likely to engage with your content, share it with their friends, and make repeat purchases. 3. Acts as a trust signal UGC also acts as a trust signal for potential customers. When people see others using and enjoying your product or service, they’re more likely to trust your brand and make a purchase. This is especially true for younger generations, who are more likely to trust user-generated content over traditional advertising. 4. More cost-effective than influencer marketing Finally, UGC is more cost-effective than influencer marketing. While influencer marketing can be effective, it can also be expensive. UGC, on the other hand, is created by your customers for free. All you have to do is find it, curate it, and share it with your audience. 3 tips for using user-generated content 1. Encourage your customers to create and share UGC by offering incentives, such as discounts or giveaways. 2. Curate UGC that showcases your product or service in the best light, and share it on your website, social media channels, or other marketing materials. 3. Respond to UGC and engage with your customers to show that you appreciate their support and value their feedback. Best user-generated content examples Brands use user-generated content to grow their business, increase social engagement and expand their reach, regardless of their size. 1. GoPro GoPro’s top three videos on their YouTube channel were all created by customers using their equipment, racking up over 400 million views combined as of December 2021. With successful UGC, GoPro even hosts its own awards show and daily photo challenges to encourage customer creativity. 2. Lululemon The Canadian athleisure brand, Lululemon asked their followers and loyal customers to share photos of themselves wearing Lululemon garments using the hashtag #thesweatlife. This resulted in an abundance of UGC content that the brand could easily repurpose, while also organically expanding its brand reach across social media through shared content from brand ambassadors. View this post on Instagram A post shared by lululemon (@lululemon) Ready to start using user-generated content to boost your branding? Let Scroll help you run effective UGC campaigns and manage your social media channels. Contact us today to learn more and take your marketing to the next level!
