Wondering why your business needs to have a presence on social media? The answer is simple…
Are you wondering why your business needs to have a presence on social media? The answer is simple: according to your customers, it is essential. Nowadays, many people use the internet, especially social media platforms. If your business is not on these platforms, it can be harder for people to find you. People use these platforms to make decisions about buying things. So, it’s important for your business to be on social media to not get left behind. Here are some of the main reasons why your business needs to be taking advantage of social media: Your customers are probably there. Many of your customers are likely to be on social media and using it to make decisions about buying things. If your business isn’t on social media, it can be harder for potential customers to find you. Platforms like Facebook, Instagram, and youtube are places where people go to look for things and make decisions. For example, before eating at a restaurant, people often check their Instagram account first. If the restaurant doesn’t have one, they may look for another restaurant that does have one. Your competition is probably on there, too. Many of your competitors are likely to be on social media. If your business isn’t on social media, you’re giving them an advantage. They’re likely reaching more customers and getting more business while you’re missing out. This gap can become hard to catch up with if you don’t start using social media for your business. Benefits of social media for brand building 1. Increase brand awareness With the use of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, businesses can easily reach a wider audience and introduce their brand to potential customers. Do you think that people only connect with brands they already know on social media? Consider the fact that 83% of Instagram users say they find new products on the network. By consistently creating and sharing engaging content, businesses can attract new followers and expand their reach to new demographics. Additionally, social media platforms offer various targeting options, such as interest-based targeting, that enable businesses to reach specific groups of people who are most likely to be interested in their products or services. This helps to ensure that the right message is being delivered to the right people at the right time. 2. Stay on top of mind Many people are using social media on a daily basis, with a 2021 study by Pew Research Center finding that 70% of social media users check their accounts at least once a day. Additionally, a significant amount of these users are checking their social media multiple times a day, with 49% admitting to doing so. Social media provides an opportunity for businesses to connect with their audience regularly. By providing valuable and engaging content, businesses can increase their visibility and remain at the forefront of their followers’ minds. This, in turn, can lead to increased brand awareness and ultimately, increased sales. To make the most of this opportunity, businesses can use scheduling tools like Meta Business Suite to plan their social media content in advance, without having to constantly monitor their accounts. 3. Boost sales: Social media can be a powerful tool for driving sales. By using it as part of your sales funnel, you can convert new contacts into customers through a process called social selling. As the use of social media continues to increase and the technology for social sales improves, social networks are becoming increasingly important for product search and e-commerce. By aligning your social media efforts with your sales goals, you can take advantage of this trend and boost your sales. 4. Increase website traffic Social media can help increase website traffic by promoting your website’s content through posts and ads. By sharing content from your website on your social media channels, you can attract more readers as soon as you publish a new post. Additionally, you can use tracking tools to see how many people are clicking on your links and visiting your website. View this post on Instagram A post shared by Scroll Agency (@scroll.com.pk) For example, you could use Instagram to post a teaser of an article from your website and then direct your followers to read the full article by clicking the link in your bio. Creating and maintaining a successful social media presence can be time-consuming and requires a lot of knowledge and expertise. This is where Scroll digital agency comes in. As a full-service digital marketing agency, We offer a wide range of services that can help businesses elevate their online presence, including social media marketing, advertising, email marketing, SEO, website design, brand design, and management while following digital marketing trends. We can create, execute and measure the success of social media campaigns. Additionally, we can help businesses to identify the best platforms for their target audience and create engaging and high-quality content that resonates with their audience. Our team will help you to navigate the complex and ever-changing world of social media to increase brand awareness, generate leads, and drive sales for your business. Contact us for a tailored social media strategy that will help your brand grow its online presence and achieve its goals.
